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Digital Marketing
Social Media Marketing
Social Media Marketing: The Human Way to Grow Your Business Online
Think of social media as your 24/7 storefront, customer service desk, and focus group—all rolled into one. It’s where you turn casual scrollers into loyal fans by showing (not just telling) what makes your business special. We help you cut through the noise with real conversations—not robotic sales posts. Whether it’s Instagram reels that showcase your process, LinkedIn articles that establish your expertise, or Facebook groups that build community, we focus on what actually gets people to stop, engage, and remember you. Because in today’s world, if you’re not social, you’re invisible.
SEO (Search Engine Optimization)
SEO
SEO (Search Engine Optimization): Be Found By the Right People
SEO isn’t about tricking Google – it’s about making your website so helpful and relevant that search engines can’t help but recommend you. Think of it like this: when someone in your city types “best [what you do]” into Google, you want to be the business they see first. We do this by:
• Using natural language real customers actually search for (not robotic keywords)
• Creating content that solves problems instead of just selling
• Ensuring your site loads fast and works perfectly on phones
• Building your local reputation through reviews and citations
Good SEO means being the best answer to your customers’ questions – before they even ask
Digital Marketing
Email Marketing
Email Marketing: Your Direct Line to Customers Who Actually Care
Email isn’t dead – it’s where the real conversations happen. Unlike social media algorithms that hide your posts, email lands right in your customer’s inbox. Think of it like a coffee chat with your most loyal fans: share updates they’ll genuinely appreciate, exclusive offers that feel special (not spammy), and helpful tips that keep you top of mind. The key? Writing like a human – not a robot. When done right, email marketing feels personal, builds trust, and drives sales without being pushy. After all, people check email daily – why not be the message they’re happy to see?
Google Ads (PPC)
Google Ads
Google Ads (PPC): Your Fast Track to the Top of Search Results
Want customers the moment they’re searching for what you offer? Google Ads puts you front and center—not tomorrow, but today. It’s like having a prime-time billboard that only appears for people typing exactly what you solve (“emergency plumber near me” or “vegan leather handbags”). You pay only when someone clicks (hence “Pay-Per-Click”), making it the most accountable ad spend. We optimize every dollar by:
• Bidding on high-intent keywords (not just guesses)
• Writing ads that speak to urgent needs
• Landing pages that convert lookers into buyers
No waiting for SEO—this is instant visibility that pays for itself.
Need Help?
FAQs
Digital Marketing FAQs: No-BS Answers to Your Burning Questions
How long until we see results from digital marketing?
It depends! SEO takes 3-6 months to build momentum, while Google/Facebook ads can drive traffic within 24 hours. Like planting a garden – some plants fruit fast, others need time to grow roots. We’ll set realistic expectations based on your strategy.
How much should we budget for digital marketing?
A good starter rule: 5-10% of your target revenue. Example: Want 100kinsales?Invest5-10k. We help stretch budgets further by focusing on high-converting channels first – no “spray and pray
What's better - Facebook or Google Ads?
Apples vs. oranges! Google catches people ready to buy (searching “buy running shoes”). Facebook reaches people discovering interests (fitness enthusiasts). We use both – just at different stages of your customer journey.
How do we know if it's working?
We track what matters:
✓ Leads/calls (not just “likes”)
✓ Cost per acquisition (CPA)
✓ Returning customers
Shivam Software
About Us
Shivam Software—a fresh, hungry team building custom software that actually works.